Sunday, January 15, 2012

The Force: Volkswagen Commerical

This volkswagen commercial is great because it shows a child acting like his favorite villian. This video shows a child dressed as Darth Vadar from Star Wars. The child dressed as Darth Vadar goes around and tries to turn on certain appliances and he also tries to get the dog and the baby doll to so something, however nothing happens. The father comes home in the Volkswagen and the little boy goes outside and he tries to start the car and all of a sudden the car start because the father started the car with the remote start button. The little boy is so shocked. The representation of the gender roles is accurate because the woman is the mother and the man is the father. The interaction of the gender are traditonal because they are acting like a family. The representation  of the mother and father is accurate for the 21st century because many mothers are home with the children while the father is at work. The Darth Vadar character is still known and many parents have wacthed it and many children have seen the toys that are from the Star Wars collection.

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