"The Force" Volkswagen Commercial

This video opens with a child impersonating Darth Vader. The child tries to use the force numerous times to move serveral objects or to get the objects to start working. The final try is the volkswagen vehicle and the father pushes the button and the child is completely shocked that the car started. The gender representations are both male and female because of the mother and father. The roles of the parents are traditional interactions because the mother stays at home and the father goes to work. The roles that are represented in this video are from twenty first century family. The Darth Vader character is still known because the movers were very popular. I believe that the Darth Vadar character is so well know because it has many movies an memorabilia for the movie.